Corporate Camouflage and Consolidation
Corporate Camouflage and Consolidation Colleagues: What do Lifetime Health, Elevance Health, and Highmark have in common? They are all rebranded BlueCross BlueShield firms, and they are consolidating this year. BCBS is smart to rebrand and hide behind their new corporate “parents,” because doing so makes it harder to recognize the severity of this market concentration.

