What Has MSSNY Done for Me? Where is the Value?
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Colleagues:
If a tree falls in a forest and no one hears it fall, does it matter whether it made a sound? I have been thinking about this question ever since our senior MSSNY leadership met with Dr. Sayed Ali and Dr. Dan Golyan, physician officers in the North Shore Manhasset Hospital’s medical staff society, earlier this week. One of the top concerns they raised was that the general physician membership does not know any of the tremendous good that we do in Albany with the legislative and executive branches. Nor is there any concept of our Amicus Curae briefs in the judicial branch.
If you are reading this Pulse, then you know how our communications department is constantly putting out newsletters, emails, podcasts, and social media content. But your fellow physicians are flooded with emails from everywhere else. The understandable response is to ignore anything that is not critical. The problem then becomes how to get doctors to open their emails from us.
The flip side is that our political leaders also are inundated with emails, letters, and calls, from numerous groups for numerous agendas. Getting our MSSNY messages across to them is also challenging, and it is quite easy for them to hit on our email. However, that is where your MSSNYPAC comes in.
Politicians are constantly fund raising for their next election. It is only human nature to pay more attention to those who are able and willing to help pay those bills. When MSSNYPAC donates to a candidate’s election campaign, that opens access for you and your leaders to present our message in a way that is more likely to be heard and appreciated.
My plea to you today is multipronged. I ask that you contribute to MSSNYPAC. I also ask that you forward ideas on how to get your fellow doctors to open their email. Alternatively, if you have other ideas on how we can reach them and how we can inform them of all the value that they are getting for supporting MSSNY, we want to hear from you. We are chopping away at the forest of regulations, and we want everyone to hear us roar.
All the best,
Jerome C. Cohen, MD
MSSNY President
